Global Marketing Manager - EMEA based

AKT Global is one of the leading People Experience Digital Solution consultancies. We partner with our customers across EMEA and North America to create exceptional employee experience and build future-ready HR functions. Our People Advisory practice provides strategic guidance on HR transformation, while our Digital HR Practice provides implementation, development and support for a comprehensive SAP-centric portfolio including SuccessFactors, Qualtrics, Fieldglass and Concur.

We are recruiting a Global Marketing Manager to support AKT’s global growth, focused on branding and communication, lead generation, target account marketing, and partner marketing programs.

This is a remote position and is open to candidates based in EMEA.

Key Responsibilities: 

This role focuses on campaign execution, event management, account-based marketing, content creation, and demand generation, including but not limited: 

• Plan, manage, execute and report on the annual and quarterly global marketing plan for AKT as a whole, each of the practices and each of the markets
• Design and manage Digital campaigns on social networks including LinkedIn and Facebook  
• Perform sourcing activities for new contacts on specific accounts or roles 
• Plan, design and deliver online and on-premise events, webinars, seminars and conference gatherings
• Facilitate the development of customer case studies, in collaboration with business leaders and customers
• Manage the Marketing cost center and track performance metrics to optimize ROI on marketing initiatives

You will work alongside:

• Marketing Operations Specialist - Manages Salesforce, marketing automation platform, lead routing, and technical integrations. You'll partner with them to implement campaigns but won't handle platform administration
• Lead Conversion Specialist - Contacts and qualifies inbound leads, conducts initial discovery calls, and hands qualified opportunities to Sales. You'll provide them with campaign context and lead intelligence
• Sales Team - You'll work closely with Sales leadership on target account selection, messaging, and pipeline tracking

Job Requirements: 

Rapid success in this key role requires high level or advanced skills including but not limited: 

• At least 5 years in B2B marketing with at least 3 years in demand generation or growth marketing
• Proven track record of driving pipeline growth
• Experience in HR Tech, SaaS, enterprise software industry, or SuccessFactors ecosystem (highly preferred)
• Demonstrated success with multi-channel campaigns achieving measurable conversion improvements
• Experience managing marketing budgets of €100K+
• Excellent communication in English (high professional level in written and verbal) - a must
• Working knowledge of French, German, and Hebrew would be a significant plus
• Experience creating and curating thought leadership content (whitepapers, case studies, blogs)

Personal Skills: 

• Organized, being able to multitask, prioritize tasks and meet deadlines 
• Ability to think critically and take initiatives 
• Analytical and capable to exercise sound judgment 
• Hands-on and detailed oriented 
• Autonomous and capable of take proactive action with little or no direction 
• Excellent written and oral communication and interpersonal skills 
• Team player with strong commitment to accomplish tasks and goals 

AKT Offers:

• A wide range of benefits and opportunities for career growth
• Realistic growth opportunities into either technical practices or business consulting environment
• Flexible working hours
• Stimulating and collaborative working environment
• Internal knowledge transfer, training and coaching by our dynamic team of consultants and experts  
• International business environment (offices in the UK, DACH, India, France, North America, Israel, and Czech Republic)

This role is ideal for someone who thrives in a startup environment. Be prepared for:

• Wearing multiple hats: You'll do strategy AND execution - from writing campaign copy to analyzing spreadsheets to presenting to leadership –
• Building from scratch: We have foundational programs, but you'll need to establish processes, templates, and best practices
• Moving fast: Small company pace means testing, learning, and iterating quickly with limited resources
• Being scrappy: You'll need to find creative solutions with a modest budget (won't have enterprise-level tools for everything)
• Proving value: As a revenue-focused team, you'll need to consistently demonstrate marketing's pipeline contribution