Salesforce Account Engagement Campaign Specialist - Cyprus based

Date: 11 Oct 2025

Region: ROW

AKT Global is one of the leading People Experience Digital Solution consultancies. We partner with our customers across EMEA and North America to create exceptional employee experience and build future-ready HR functions. Our People Advisory practice provides strategic guidance on HR transformation, while our Digital HR Practice provides implementation, development and support for a comprehensive SAP-centric portfolio including SuccessFactors, Qualtrics, Fieldglass and Concur. 

AKT is seeking a skilled Salesforce Account Engagement Campaign Specialist to join our Sales & Marketing operations team. The ideal candidate will be responsible for executing and optimizing marketing automation campaigns using Salesforce Account Engagement (formerly Pardot). This role requires expertise in lead nurturing, campaign configuration, and marketing automation best practices to drive engagement and conversion across our customer journey.

This is a full-time and remote position, open to candidates based in Cyprus.  

Key Responsibilities: 

Campaign Management & Execution 

Design, build, and execute marketing automation campaigns using Salesforce Account Engagement

Configure and manage drip campaigns, nurture programs, and automated workflows

Set up lead scoring models and grading systems to optimize lead qualifications

Create and manage dynamic lists and segmentation strategies

Implement A/B testing for email campaigns and landing pages

Technical Configuration & Operations 

Configure Account Engagement features including forms, landing pages, and email templates

Set up and maintain prospect lifecycle management and lead routing rules

Manage data synchronization between Account Engagement and Salesforce CRM

Configure custom fields, automation rules, and completion actions

Responsibility for Account and Contact data hygiene, including Account hierarchy management and data enrichment

Performance Analysis & Optimization 

Monitor campaign performance metrics including open rates, click-through rates, and conversion rates

Analyze prospect behavior and engagement patterns to optimize campaigns

Job Requirements:

Proven experience with Salesforce Account Engagement (Pardot) administration and campaign execution

Strong understanding of marketing automation principles and best practices

Experience with data synchronization and integrations between Salesforce, Account Engagement, and ZoomInfo

Experience with email marketing, lead nurturing, lead scoring and conversion optimization

Strong skills in Salesforce reporting and dashboard creation.

Hands-on experience with Salesforce Flows and automation setup

Personal Skills:

Strong attention to detail and quality assurance mindset

Ability to work independently and manage multiple priorities.

Excellent communication skills for cross-functional collaboration

Problem-solving mindset with continuous improvement focus

Proficient in English - verbal and written

AKT Offers:  

A wide range of benefits and opportunities for career growth

Realistic growth opportunities into either technical practices or business consulting environment

Flexible working hours

Stimulating and collaborative working environment

International business environment (offices in the UK, DACH, India, Cyprus, France, North America, Israel, and Czech Republic)